Identity & Art Direction
Developed the logo system, palette, typography, image language, and brand guidelines.
CASE STUDY / 04CREATIVE CLIENT CAMPAIGNSCROWN STUDIOS
BRAND IDENTITY · SOCIAL · MOTION · PRINT
FEATURED CLIENT / CROWN STUDIOS
Luxury,
made immediate.
A complete campaign language for a cosmetic-dentistry studio, designed to feel cinematic, recognizable, and ready to convert.
THE PROJECT
One point of view,
from identity to action.
Crown Studios needed more than an elegant logo. The brand had to carry a high-end promise across fast-moving social content, promotional video, physical referral materials, and direct-response tools.
I developed a visual system that pairs cinematic imagery with sharp typography, restrained color, and clear offers. Every application balances aspiration with practical information, giving the audience a reason to look and a clear next step.
MY CONTRIBUTION
Building the
campaign system.
Campaign Design
Translated the identity into social graphics, promotional offers, and platform-ready branded content.
Motion & Editing
Created short-form campaign video that combines lifestyle footage, an agenda-driven hook, offer messaging, and branded payoff.
Conversion Materials
Designed QR assets and a referral pad that connect physical touchpoints to a trackable digital journey.
Portfolio credit: Brand identity, art direction, design, video editing, and campaign adaptation by Lisa Marie Gallo. Photography shown is campaign imagery used within the Crown Studios visual system.
01 / THE BRAND SYSTEM
LOGO · COLOR · TYPE · IMAGE
A luxury code with
room to perform.
Black, oxblood, wine, old gold, and white create a restrained foundation. Editorial serif typography and condensed utility type let the same identity move between expressive brand moments and clear offer communication.
02 / MOTION CAMPAIGN
SOCIAL-FIRST VIDEO · 15 SECONDS
GIRL & THE JET
A full transformation,
before the day is over.
The agenda becomes the creative hook: arrive, complete a smile makeover, fly home, continue the day. The private-jet setting communicates speed and aspiration while the final frame resolves into a concise same-day veneers message.
03 / CAMPAIGN APPLICATIONS
SOCIAL · QR · REFERRAL
Attention is only the
first step.
The system extends from a high-impact social offer into scannable conversion tools and a physical referral piece. The materials remain visually connected while adapting to very different moments in the customer journey.
THE RESULT
“A brand designed to hold both desire and decision.”
Crown Studios became a cohesive campaign system rather than a collection of isolated assets. Its identity can move from editorial storytelling to a price-led offer, from social video to a printed referral tool, without losing its point of view.
BUILD A CAMPAIGN WITH ME ↗CASE STUDY SUMMARY